If you’re considering purchasing a spa franchise, there are certain qualities to take into account before you sign on the dotted line. Buying a spa franchise is a great way to tap into a growing market, but there may be hidden costs and pitfalls you didn’t expect.
Health and Wellness Industry
The health and wellness industry is in store for a healthy future. According to research by the New Global Wellness Institute, the wellness market is now a $4.2 trillion global industry. The global spa market was a $93 billion industry in 2017, with a growth rate of nearly 10 percent of the previous two years.
Three Mistakes to Avoid When Opening A Spa Franchise
Opening a successful spa isn’t a given. Without brand recognition, a variety of services, or a proven business model to follow, success may be difficult to attain. With the backing of a successful franchise brand, like MassageLuXe, you are more likely to find success.
No Brand Recognition
Brand recognition is incredibly important when you’re thinking about opening a spa franchise. Consumers want to visit a spa they know and trust. When it comes to finding services to help their mind, body, and soul, they want to feel relaxed and comfortable. They are less likely to visit a spa they’ve never heard of before or that none of their friends has ever mentioned.
MassageLuXe is a recognized and trusted brand. Every MassageLuXe location features a modern, relaxing, and cohesive spa design. Customers are more comfortable trying a massage or spa treatment with a name and brand they know.
Only One Type of Service
According to the American Massage Therapy Association’s 2019 Consumer Survey, about 33 percent of all participants who received a massage over the past year did so at a spa. When people receive a massage at a spa, they are also more likely to request additional services like waxing and facials.
MassageLuXe offers customers an array of therapies and specialty massages, as well as retail products, and these create more revenue opportunities.
Not Enough Franchise Support
Is this your first time considering opening a spa franchise for sale? One great reason for purchasing a spa franchise is you have the benefit of a proven business model. That should come with great support from your franchisor. This means you still own your own business, but you have a strong, successful guideline you can follow.
MassageLuXe offers its franchisees support in multiple ways, from marketing to training to business practices. When you buy into MassageLuXe, you also buy into a network of experienced entrepreneurs who are an excellent resource for networking and problem-solving.
Ongoing support is one of the key benefits of owning a franchise. MassageLuXe provides each owner with a franchise representative to work together on day-to-day operations. Therapists also receive ongoing training to offer additional treatment modalities.
When you are a MassageLuXe spa franchise owner, you have the support, brand recognition, and quality of services to lead you toward success.
To learn more about spa franchise opportunities with MassageLuXe, visit franchise.massageluxe.com, and submit a contact form.